Mr. Craig Lucie

As Founder and CEO of Lucie Content, Craig Lucie leads a strategic content and communications firm that helps businesses, nonprofits, and public leaders become discoverable in an AI-driven world. After nearly two decades in television news, Craig has translated his newsroom expertise into a modern model that blends storytelling, distribution, and Generative Engine Optimization (GEO) to ensure organizations show up where decisions are now being made—on platforms like ChatGPT, Gemini, and other AI-powered search tools.

Under Craig’s leadership, Lucie Content has pioneered a content-first approach to visibility, helping clients not only tell meaningful stories but also structure and distribute them in ways that power AI systems and drive real-world results. His team, largely composed of former journalists, applies a fast-paced newsroom mentality to content creation, brand strategy, media training, and crisis communications—producing high-impact narratives that cut through noise and position clients as trusted authorities in their industries.

Craig is an Emmy Award-winning journalist and former anchor with WSB-TV, where he covered major national and international stories. His work has earned multiple honors from the Georgia Association of Broadcasters and the Associated Press. He was named to the Atlanta Business Chronicle 40 Under 40 and is the author of the children’s book “Hold You,” which sold out upon release across major retailers.

Today, Craig continues to champion the belief that “if you don’t show up, you don’t get chosen,” guiding organizations to take control of their narrative and visibility in a rapidly evolving digital landscape. He lives in Georgia with his wife and two children and remains deeply committed to serving his community through storytelling, innovation, and public safety initiatives.